July 2006
Beginner
520 pages
12h 35m
English
Content preview from Writing for Multimedia and the Web, 3rd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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2
Writing for Many Media
Chapter Overview
The multimedia writer must be able to write effectively for a variety of media. This chapter outlines some of the basic principles for writing:
• Text
• Audio
• Video
The Skills of the Interactive Writer
The necessity of writing for many media in the same production is as demanding on the multimedia writer as is dealing with interactivity. Unlike a print writer who can focus on honing communication skills with the written word, or the screenwriter who can specialize in communicating with images, the writer of interactive multimedia must be expert in a variety of techniques: writing to be read (journalism, poetry, copywriting); writing to be heard (radio, narration); writing to be seen (presentations, ...
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