Book description
With Writing for the Web, you’ll learn everything
you need to know to create effective Web content using words,
pictures, and sound. Follow along as instructor and writer Lynda
Felder combines easy-to-follow guidelines with photographs, lists,
and tables to illustrate the key concepts behind writing nonlinear,
interactive stories; creating succinct and clear copy; and working
compelling images, motion graphics, and sound into your
content.
Many books offer instruction on how to use software programs to
build Web sites, podcasts, and illustrations. But only Writing
for the Web explains when and why an author might choose an
illustration over a photograph, motion graphics over text, or a
slice of Beethoven’s Fifth over the sound of a bubbling
brook. Focusing on storytelling techniques that work best for
digital media, this book describes the essential skills and tools
in a Web author’s toolbox, including a thorough understanding
of grammar and style, a critical eye for photography, and an ear
for just the right sound byte for a podcast.
This clearly written guide provides a fun and practical approach to
Web writing that busy students and writers will be eager to learn
and explore.
Uses concise, straight-to-the-point style to illustrate techniques for writing sharp and focused Web copy, coupled with compelling visuals and sound
Focuses on writing practices and guidelines, with exercises and prompts developed and tested by the author
Features clear design, with plenty of pictures and visual elements, and a friendly and knowledgeable voice
Take your learning even further with Lynda's companion book:
The Web Writer's Toolkit: 365 prompts, collaborative exercises,
games, and challenges for effective online content.
For more tips, exercises, and suggestions for teachers, check out
the book’s Web site at www.write4web.com.
Table of contents
- Title Page
- Copyright Page
- Dedication
- Contents
- Acknowledgments
- Start Here
- Chapter 1. All You Really Need to Know
- Chapter 2. Best Practices for Writing for the Web
- Chapter 3. Working with Images
- Chapter 4. Adding Motion
- Chapter 5. Adding Sound
- Chapter 6. Writing Nonlinear, Interactive Stories
- Chapter 7. Writing Succinctly
- Chapter 8. Writing with Style and Good Grammar
- Chapter 9. Telling a Good Story
- Chapter 10. A Refresher on the Rhetorical Modes
- Chapter 11. Writing Instructions
- Chapter 12. Writing Blogs
- Chapter 13. Re-vision
- Chapter 14. Writing Practice
- Bibliography
- Index
Product information
- Title: Writing for the Web: Creating Compelling Web Content Using Words, Pictures and Sound
- Author(s):
- Release date: October 2011
- Publisher(s): New Riders
- ISBN: None
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