June 2014
Beginner
192 pages
3h 45m
English
Overview
Whether you’re new to web writing, or you’re a
professional writer looking to deepen your skills, this book is for
you. You’ll learn how to write web copy that addresses your
readers’ needs and supports your business goals.
Learn from real-world examples and interviews with people who put
these ideas into action every day: Kristina Halvorson of Brain
Traffic, Tiffani Jones Brown of Pinterest, Randy J. Hunt of Etsy,
Gabrielle Blair of Design Mom, Mandy Brown of Editorially,
Sarah Richards of GOV.UK, and more.
Topics include:
• Write marketing copy,
interface flows, blog posts, legal policies, and emails
• Develop
behind-the-scenes documents like mission statements, survey
questions, and project briefs
• Find your voice and
adapt your tone for the situation
• Build trust and foster
relationships with readers
• Make a simple style
guide
“Writing is a skill that will hugely benefit
anyone’s career, and luckily, it’s a skill that anyone
can learn. Nicely Said is a wonderful guide to writing
clearly and concisely for the audience you’re trying to
reach. Whether you’re a professional or just getting started,
you’ll find a ton to steal from here.”
(—Austin Kleon, author of Steal Like An
Artist and Show Your Work!
"Between them, Kate and Nicole have written for many of the
web's most valuable and respected companies. Their commitment to
clarity and kindness is the result of their experience, and it
makes them extraordinary teachers."
- Erin Kissane, author of The Elements of Content
Strategy
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