book

Modern Analytics Methodologies: Driving Business Value with Analytics

by Michele Chambers, Thomas W. Dinsmore

August 2014

Beginner to intermediate

272 pages

5h 28m

English

Pearson

Read now

Unlock full access

Deliver Business Value and ImpactFocus on the Last MileLeverage KaizenAccelerate Learning and ExecutionDifferentiate Your AnalyticsEmbed AnalyticsEstablish Modern Analytics ArchitectureBuild on Human FactorsCapitalize on ConsumerizationSummary

OverviewBusiness AreaDataApproachPrecisionAlgorithmsEmbeddingSpeedSummary
OverviewCase StudiesSummary
OverviewStep 1: Identify Key Business ObjectivesStep 2: Define Your Value ChainStep 3: Brainstorm Analytic Solution OpportunitiesStep 4: Describe Analytic Solution OpportunitiesStep 5: Create Decision ModelStep 6: Evaluate Analytic Solution OpportunitiesStep 7: Establish Analytics RoadmapStep 8: Evolve Your Analytics RoadmapSummary
OverviewStrategic AnalyticsManagerial AnalyticsOperational AnalyticsScientific AnalyticsCustomer-Facing AnalyticsSummary
OverviewPredictionExplanationForecastingDiscoverySimulationOptimizationSummary
Overview: The Modern Analytics ApproachDefine Business NeedsBuild the Analysis Data SetBuild the Predictive ModelDeploy the Predictive ModelSummary
OverviewUser PersonasAnalytic Programming LanguagesBusiness User ToolsSummary
OverviewPredictive Analytics ArchitectureModern SQL PlatformsSummary
OverviewCultureData Scientist RoleSummary
OverviewCentralized versus Decentralized Analytics TeamCenter of ExcellenceChief Data Officer versus Chief Analytics OfficerLab TeamAnalytic Program OfficeSummary

Overview

Create a complete roadmap for capitalizing on analytics to grow topline revenue and build shareholder value in your unique organization! Modern Analytics Methodologies goes far beyond the classic Analytics Maturity Model to help you overcome the gaps between your current analytics capabilities and where you need to go. Pioneering analytics experts Michele Chambers and Thomas Dinsmore help you implement analytics that supports your strategy, aligns with your culture, and serves your customers and stakeholders.

Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. Writing for both professionals and students, they show how to:

Leverage the convergence of macro trends ranging from "flattening" and "green" to Big Data and machine learning

Go beyond the Analytics Maturity Model: power your unique business strategy with an equally focused analytics strategy

Link key business objectives with core characteristics of your organization, value chain, and stakeholders

Take advantage of game changing opportunities before competitors do

Effectively integrate the managerial and operational aspects of analytics

Measure performance with dashboards, scorecards, visualization, simulation, and more

Prioritize and score prospective analytics projects

Identify "Quick Wins" you can implement while you're planning for the long-term

Build an effective Analytic Program Office to make your roadmap persistent

Update and revise your roadmap for new needs and technologies

Modern Analytics Methodologies will be an indispensable resource for any executive or professional concerned with analytics, including Chief Analytics Officers; Chief Data Officers; Chief Scientists; Chief Marketing Officers; Chief Risk Officers; Chief Strategy Officers; VPs of Analytics or Big Data; data scientists; business strategists; and line-of-business executives.