Foreword

In the Information Age, those who control the data control the future. I’ve invested my career in helping develop and bring to market the technologies that help make sense of data. While serving alongside Michele Chambers and Thomas Dinsmore as an executive at Netezza, the firm that invented and launched the world’s first data warehouse appliance, I met thousands of business people around the world and heard stories of the challenges they faced turning information into insight. Most of all, I saw an overwhelming demand for practical guidance on how to best take advantage of the wealth of new analytic technologies that were emerging to help organizations make better sense of data. The pace of innovation in analytic technologies makes ...

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