2. Business 3.0 Is Here Now

When I first meet people, I often ask, “Who were your heroes growing up and why?” I have found that in this simple question, you learn a lot about a person. You learn about their core values—in other words, what makes them tick. Their response helps you to understand their framework or outlook on life and the mark they want to leave as their legacy.

My heroes were John Wayne, Helen Keller, and Amelia Earhart. John Wayne’s characters were always bigger than life for me, and they stood up for their values. The combination of swagger and humanity that characterized his roles struck just the right balance of machismo and compassion. Helen Keller represented achievement despite adversity. This woman forged a path that is ...

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