book

Creative Motion Graphic Titling

by Bill Byrne, Yael Braha

October 2012

Intermediate to advanced

410 pages

14h 5m

English

Routledge

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Cover
Halftitle
Title
Copyright
Dedication
Contents
Acknowledgments
Chapter 1. Title Sequences: Function with Form
The Purpose and Functions of a Title Sequence Creative Process Overview Typical Workflow Overview Title Sequence Positioning Title Sequence Style, Integration, and Transitions Match Frame Titles Over Picture Alternating Title Cards and Footage Video-Based Title Sequence Animation-Based Title Sequence Text as Character Combining Footage and Motion Graphics Escamotage: Alternative Transitions A Story Within a Story Pulling the Threads Conclusion Opening and Closing Titles The Video and Film Workflow Film Process and Transfer: The Digital Intermediate Process
Chapter 2. A Brief History of Title Sequences
Early Titles Saul Bass: North by Northwest and Psycho Dr. Strangelove and Delicatessen Se7en, Kyle Cooper, and the Modern Title Sequence
Chapter 3. The Essentials of Typography and Time
Writing Systems and the Roman Capital Types of Type: The Anatomy of a Typeface Kerning, Tracking, and Leading Design Blocks: Choosing a Layout Using a Grid System Establishing and Occupying Your Grid Breaking the Grid Readability: Titles at the Movies, Online, and on Your Cell Phone Cone of Vision and Screen Dimension Font Size and Distance Titles Online and On Your Cell Phone Tutorial: Modifying Text with Adobe Illustrator Creating Your Own Font Tutorial: Creating a Custom Typeface with Fontlab Moving Type for the Web with Adobe Flash Considerations for Web Viewing and Mobile Devices The Differences Between After Effects and Flash Choosing Between the Two Tutorial: Basic Type Animation in Adobe Flash Tutorial: Moving a Type Animation from After Effects to Flash with the XFL Format

Chapter 4. Lights, Color, and Clarity: Preparing Your Titles
Understanding Color A Bit of History Symbolism and the Psychology of Color Color Systems Primary, Secondary, and Tertiary; Hue, Brightness, and Saturation Color Harmonies Color Deficiency Color Contrasts: Color and Type Combinations That Work Understanding Light Color Temperature Color-Balancing Film and Video Cameras Qualities of Light: Size, Distance, Angle, and Color Functions of Lights Emotive Lighting Computer-Generated Lighting Using Photoshop Layer Styles with Type Adding and Adjusting Layer Styles The Layer Styles Using Global Light Contour Drop Shadow Inner Shadow Outer Glow Inner Glow Bevel and Emboss Satin Color Overlay Gradient Overlay Pattern Overlay Stroke Choosing Between Raster and Vector for Motion Titles What Is a Raster Image? What Is a Vector Image? Tutorial: Using Stencil Alpha to Cut Out a Texture The Main Title Card Becomes the Movie Logo Tutorial: Animating Layer Styles with After Effects Tutorial: Adding Animated Illustrative Elements to a Main Title Card Title Sequence Workflows Project Management Working with the Graphic Design Department 300 dpi Becomes 72 ppi Setting Up in After Effects Tutorial: Making a Preset Open in Editor
Chapter 5. Importing Text and Other Files into After Effects
Workflow Considerations Importing Files into After Effects Footage Composition Composition Cropped Layers Project Special Considerations for Text Layers Tutorial: Editing Type from an Illustrator Document Creating Title Cards Tutorial: Animated Title Cards Tutorial: Title Card-Based Title Sequence Tutorial: Creating a Lower Third Title Tutorial: Working with Large Blocks of Type Tutorial: Creating a Ticker, TV News-Type Crawl
Chapter 6. Title Sequences in Production: The Camera and the Edit
Real-World Cameras vs. CG Cameras Formats and Aspect Ratios Speed and Frames Per Second Lenses Depth of Field Shutter Speed and Angle Composing a Shot: Camera Framing and Movement Camera Framing Camera Movement Understanding Green-Screen Production Editing Footage for a Title Sequence Three Kinds of Edits The Rules and Art of the Edit Three Kinds of Edits for Title Designers How to Edit Footage for a Title Sequence Software Setup Music Tutorial: Editing Footage for a Title Sequence Tutorial: Creating a Title Sequence with a Virtual Camera
Chapter 7. Sound in Movie Titles
Characteristics of Sound Pitch Tone Amplitude Reflection, Absorption, Refraction, and Propagation Walter Murch’s Synesthesia Sound in Postproduction The Sound Edit The Score The Mix Audio Integration with After Effects Adding Sound Effects and Music to Your Title Sequence Tutorial: Introduction to Sound Design: Making a “Whoosh” Tutorial: Adding Music and Sound Effects in After Effects Synching Sound with Type Using After Effects Expressions Tutorial: Synching Sound with Type
Chapter 8. Essential Techniques
Timing Fade Up and Fade Down Tutorial: The Basic Move Fade Up and Down by Character Tutorial: Fading Up and Down by Character Tutorial: Shaped Fade Up and Fade Down Tracking Tutorial: Tracks Spotlight Reveal Tutorial: Creating a Spotlight Reveal Text Bounce Tutorial: Make Your Text Bounce Title Wipes Tutorial: Wiping Your Title In-Scene Wipes Tutorial: Creating In-Scene Wipes Extreme Zoom-In Effect Tutorial: Creating a Zoom-In Effect Falling into Place Tutorial: Falling into Place Exploding Type Tutorial: Exploding Type Stop-Motion Titles Tutorial: Classic Stop Motion with Modern Equipment Fine-Art Techniques Tutorial: Painting or Writing Text on Screen Tutorial: Write-On Effect with a Font Tutorial: Painterly Effects End Scroll Why Are End Scrolls Harder with Video? Typefaces Effects Processing and Setting Tutorial: Animating an End Scroll
Chapter 9. Famous Movie Title Techniques
The Sopranos-Style Wipe Tutorial: Creating the Sopranos-Style Wipe The Suspense-Style Glowing Back Light Tutorial: Creating the Suspense-Style Glowing Back Light The Star Wars Backward Crawl Tutorial: Creating the Star Wars Backward Crawl The Horror-Jittery Type in the Style of Se7en and Saw Tutorial: Creating the Horror-Jittery Type in the Style of Se7en and Saw The Superman-Style Explosive Type Tutorial: Creating the Superman-Style Explosive Type The Matrix Raining Characters Tutorial: The Matrix Raining Characters The Dawn of the Dead Blood-Splatter Type Tutorial: Creating the Dawn of the Dead Blood-Splatter Type The Lost-Style Basic 3D Title Tutorial: Creating the Lost-Style Basic 3D Title The Spider-Man-Style Full-3D Text Animation Tutorial: Creating the Spider-Man-Style Full-3D Text Animation
Chapter 10. Completing the Creative Process
Studios/Designers Clients: How Does It All Work? Planning a Movie Title Sequence Project Element Preparation Typical Order of Credits in an Opening Title Sequence Timing/Deliverables Workflow for Building and Creating a Movie Title Sequence Tutorial: Building and Creating a Movie Title Sequence Rendering Your Title Sequence
Resources
Bibliography
Index

Overview

The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage.

Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications.

Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com

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