December 2008
Beginner
192 pages
5h 8m
English
Overview
How Design CAN CHANGE the World
Today, everyone is a designer. And the future of civilization is our common design project.
How does design help choose our
leaders?
Why do we really have an environmental
crisis?
How can accessible design broaden your audience?
Why does the U.S. economy now struggle to compete?
How has design thinking added to the bottom line of the
world’s most valuable companies?
Design matters. As it never has before.
Design creates so much of what we see, what we use, and what we experience. In a time of unprecedented environmental, social, and economic crises, designers must now choose what their young profession will be about: deploying weapons of mass deception — or helping repair the world.
Do Good Design is a call to
action:
This book alerts us to the role design plays in persuading global
audiences to fulfill invented needs. The book then outlines a
sustainable approach to both the practice and the consumption of
design. All professionals will be inspired by the message of how we
can feel better and do better while holding onto our
principles.
In a time when anything has become possible, design thinking offers a way forward for us all.
What will you do?
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