book

Do Good: How Design Can Change the World

by R.G.D. David B. Berman FGDC

December 2008

Beginner

192 pages

5h 8m

English

New Riders

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Dedication
Why we chose Malloy to manufacture this bookWhy we chose New Riders and AIGA to publish this book
Introduction
How design failed democracy“Drink Milk. Love Life.”PersuasionA teenage civilization
Subprime ethicsDesigning climate changeDesign matters: design for allBrainchild: beyond DNA, beyond instinct
CokeUsurping cultural landscapeFrom Montpelier to São Paolo

Brand literacySo how much is a message worth?Global Branding 2.0
So what’s wrong with weaving powerful messaging and branding?Designing memoriesWhere does the answer lie?Distancing ourselves
Teaching kids to smoke and eat junk: how logo can we go?Our inner childCommon sense of smellConspicuous powersWhy must we take responsibility?
What’s your favorite typeface?Smoke and mirrorsDon’t Shoot The MessengerDesign for the people, by the peopleFreedom of speechSafer cigarettesBlind justicePerfect storm
Customer heroes, corporate heroesReal-time ethics“But I will lose my job...”
Second nature: embracing sustainable design practices
First things firstDesigners united, designers taking responsibilityCertifying graphic designersGlobal movementDesign eventsDesigning for allFirst things nextMassive change happensConsumers of Design: Shopping Tips For Agents of Social Change
1. “I will be true to my profession.”2. “I will be true to myself.”3 “I will spend at least 10 percent of my professional time helping repair the world.”Make money doing itNowAre you ready to take the Do Good Pledge?What this profession will be about is now up to usAct nowRead more, do more
A manifesto by Ken Garland, London, 1964
Responsibility to Society and the Environment
The designer’s responsibility to the publicThe designer’s responsibility to society and the environment
Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 8Chapter 9Chapter 10Chapter 11Chapter 12

Content preview from Do Good: How Design Can Change the World

Part . The Creative Brief: Disarming the Weapons of Mass Deception

Irvine, California: When did roadkill become something to celebrate? We are making 73 species extinct every day. Can we not show more respect for those that survive despite us? The ad copy promises to boost your confidence, as you master weaker things. How did cars go from being tools to being therapy?

Tokyo, Japan: I found this food packaging for mangoflavored snack cakes in a grocery store in Japan. The food is as simple as it comes. However, the package design is layered with complexity, ...

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Publisher Resources

ISBN: 9780321573599Purchase book