5.1 Sacmi Ceramics5.1.1 Mature Technology and Market Leadership. The Quest for Continuous Improvement and Growth5.1.2 Value Stream Mapping—Current State5.1.3 Hansei5.1.4 Value Stream Mapping—Future State5.1.5 Project Start: The Concept Paper5.1.6 Kentou5.1.7 Managing the Project: The Obeya System5.1.8 The “Quick Die Change” Subgroup—Adding Customer Value5.1.9 Conclusions5.2 Laika5.2.1 Innovation and Lean Leadership as a Reaction to Economic Crisis5.2.2 The New Kreos Motorhome Project5.2.3 Coaching and Training5.2.4 Next Steps5.3 Sacmi Closures5.3.1 Cut Costs or Earn More?5.3.2 Current State Value Stream Mapping5.3.3 Hansei and the Future State Value Stream Map5.3.4 Concept Paper5.3.5 From Efficiency to Effectiveness5.3.6 The Project Review System and Management of the Project5.3.7 The Kentou Phase and the Design Execution Phase5.3.8 Modifications: Are We Sure We Know the Causes?5.3.9 The Assembly of the Prototype5.3.10 Conclusions5.4 Continental5.4.1 Not Enough Time to Develop a New Technology?5.4.2 The Problem5.4.3 Getting Started: Scoping, Goal Setting, Partner Selection, and Planning5.4.4 The First Steps: Analysis of the Current Situation and Competitive Benchmarking5.4.5 Project Review System and Test Activities Standardization5.4.6 Set-Based Concurrent Engineering put to the Test: The Evaluation Matrix5.4.7 Trade-Off Curves5.4.8 Chosen Solutions and Conclusions5.5 PSA—Peugeot Citroen: Applying Set-Based Concurrent Engineering5.5.1 Introduction5.5.2 SBCE Approach5.5.2.1 Set-Based Concurrent Engineering—Scoping: What Is Value-Added? Where Do We Need to Search?5.5.2.2 Set-Based Concurrent Engineering—Initialization Workshop5.5.2.3 Convergence Phase5.5.3 ConclusionsAcknowledgments5.6 Lamborghini5.6.1 Applied Research and Bold Product Innovation5.6.2 The Sesto Elemento, a Laboratory of Excellence5.6.3 Frontal Impact Absorption5.6.4 Aventador: The Industrialization of the Product in Carbon Fiber5.6.5 Building Block Approach5.6.6 Advanced Composite Research Center5.6.7 Innovative Processes5.6.8 RTM Lambo5.6.9 Conclusions5.7 The Natuzzi Case—Relaunching a CompanyStarting from Its Products5.7.1 The Company and Its History5.7.2 Today’s Context and Challenges5.7.3 Project Setting and Starting5.7.4 The New Product Development Process5.7.5 Product Architecture and Platforms5.7.6 Operational Management of Industrial Platforms5.7.7 Design to Cost: Design for Manufacturing and Assembly5.7.8 Implementation Phase of the New Principles5.7.9 Results5.7.10 Lessons Learned5.7.11 Next StepsResourcesNotes