Chapter . Planning Your Recruiting Needs
Successful participant recruiting takes thought and planning. This section helps you plan your recruiting needs with advice for:
Developing recruiting criteria that will help you get representative participants,
Determining appropriate incentives to encourage participation, and
Choosing a study locale convenient to participants, which will garner a good show rate.
As noted in the introduction, to get the data you need to make the best user-centered decisions for your system—which may be a website, a physical product, or software—you need the right participants. So, our first recruiting tip is really more of a rule for conducting successful studies.
The Cardinal Rule for Recruiting
Know thy users
Any good usability ...