Chapter . Planning Your Recruiting Needs

Successful participant recruiting takes thought and planning. This section helps you plan your recruiting needs with advice for:

  • Developing recruiting criteria that will help you get representative participants,

  • Determining appropriate incentives to encourage participation, and

  • Choosing a study locale convenient to participants, which will garner a good show rate.

As noted in the introduction, to get the data you need to make the best user-centered decisions for your system—which may be a website, a physical product, or software—you need the right participants. So, our first recruiting tip is really more of a rule for conducting successful studies.

The Cardinal Rule for Recruiting

  1. Know thy users

    Any good usability ...

Get 233 Tips and Tricks for Recruiting Users as Participants in Usability Studies now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.