Chapter . Screening and Scheduling Participants

After your recruitment planning is complete, you may begin the process of actually contacting potential participants and scheduling them for sessions. Budget and staff permitting, you have a few options: 1) do the recruiting yourself (or within your organization), 2) hire an agency to recruit for you, or 3) have some other outside person do the recruiting.

The results of the NN/g recruiting survey indicate that a majority of companies were doing their own recruiting, as follows:

  • 79% of respondents indicated that the person who will be running the study recruits participants for an average of 70% of the studies.

  • 32% indicated that someone else within their company, usually clerical staff, recruits for ...

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