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A Communication Guide for Investor Relations in an Age of Activism by John Gilfeather, David Michaelson, Marcia W. DiStaso

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CHAPTER 2

Audiences for Investor Relations

The central objective of any investor relations program is to communicate a publicly traded company’s narrative to those audiences who impact or influence the buying and selling of a company’s stock. The purpose of the narrative is to convey to these audiences the “investment thesis” or the “why to buy” equity in the company. The challenge for many companies is to develop a narrative that meets the needs and interests of a diverse audience that not only includes investors but those who directly and indirectly influence investment decisions.

Who Are the Audiences for Investor Relations?

As noted in Chapter 1, the audiences for investor relations go far beyond simply investors. By definition, these audiences ...

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