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A Communication Guide for Investor Relations in an Age of Activism by John Gilfeather, David Michaelson, Marcia W. DiStaso

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CHAPTER 7

Corporate Governance and Investor Relations

Corporate governance is the mechanisms, rules, practices, and processes that direct and control companies (Subramanian 2015). It essentially involves balancing the interests of a company’s shareholders, management, customers, suppliers, financiers, and other stakeholders like the government and the community. Boards of directors are responsible for the governance of their companies. Corporate governance is a hot topic lately and one that leads to higher and higher involvement by Investment Relations Officers (IROs) each year. It may seem like activist events drive the emphasis on governance, but in reality, shareholder expectations of access and results are largely the cause of much IRO focus ...

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