August 2008
Intermediate to advanced
250 pages
7h 31m
English
abusive customers, 169
action chains, 166–167
Activists, 110–111
activists/activism, 112–113, 244–245
Adelphia, 45
adult tape, 168
advocacy, customer, 106
Afni, 40
aikido concept, 162
airline industry
blogs, 155
complaint rates of airlines, 51
Japan Airlines Service Irregularity Message, 116
lost luggage example, 144–145
Pan American Airways, 45
Southwest Airlines, 58, 199–200
staff training for apologies, 135
United Airlines, 45, 66, 156–157, 195–196, 209–210
Web sites, 210
alienated consumers, 112–113, 172–173
All Marketers Are Liars (Godin), 111
America West, 51
Andreasen, Alan, 84
Angelo, Alan, 40
angry customers
corralling energy of, ...
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