A Crowdfunder's Strategy Guide

INDEX

1 Second Everyday, 37, 187

advertising, 133, 172–173, 175. See also marketing

Agility, 89

Alexa, 61

Alien Frontiers, 42, 187

Amazon, 88–89, 92–93, 178

Aquafarm, 136–137

Arora, Nikhil, 136–138

art

budget, 33, 46–48, 109–110, 159

Creative Commons, 36

importance of, 10, 33, 40, 46–49, 73, 159

See also graphic design

Back to the Roots, 136–138

backers

empathy with, 115–116

guarantees to, 72–74

involving, 66–79, 126–141 passim, 163–164, 169, 172–173, 178–179

thanking, 70–71, 121, 145–146, 168, 169

See also community

Baraf, Eduardo, 69, 131–132

The Beer Hammer, 52, 187

Between Two Cities, 53, 121, 154, 187

Blank Slate Press, 30, 32, 39, 52, 74, 133

Bliss, Richard, 9, 76, 185

blogging, 8–10, 59–65, 132, 157–158, 160, 174

Bluebird Man, 53, 187 ...