April 2016
Beginner
384 pages
9h 8m
English
Content preview from Account-Based Marketing For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
About the Author
Sangram Vajre is the CMO and co-founder of Terminus, an account-based marketing platform. Before launching Terminus, Sangram was Head of Marketing at Pardot, a marketing automation platform that was acquired by ExactTarget, and subsequently Salesforce in 2013. His passion for innovation drives him to constantly question the status quo of B2B marketing and sales. Sangram is a passionate marketing geek at heart and loves to solve problems, both analytically and creatively. In today’s marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge. Originally from Nagpur, India, the first time Sangram came to America was to attend the University of Alabama, where he achieved his master’s degree in information science. He lives with his wife and two kids in Atlanta.
Follow Sangram on Twitter: @sangramvajre
Dedication
This book is dedicated to my father, who passed away shortly after I began this project. He was always very proud of me, no matter what I did. I used to be a D and F student! One year, I barely passed, but he threw a party to make me feel happy. He passed away before his time, and I wanted him to have the first copy of the book. I know he is still proud of me, and I dedicate this book to him for his unconditional love and faith in me against all odds.
Author's Acknowledgments
First, I have to thank my wife, Manmeet, who has been my rock through ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.