January 2013
Intermediate to advanced
688 pages
23h 33m
English
book
Accounting Information Systems: The Processes and Controls, 2nd Edition
by Leslie Turner, Andrea Weickgenannt
Content preview from Accounting Information Systems: The Processes and Controls, 2nd Edition
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CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CRM is a term for software solutions that help businesses manage customer relationships in an organized way. An example of a CRM would be a database of detailed customer information that management and salespeople can reference. This database generally includes information regarding customers' purchases, which can be used to do things such as match customer needs with products, inform customers of service requirements, and analyze customer buying behavior.
A successful CRM strategy does not depend only on installing and integrating a software package designed to support CRM processes. The organization must also train employees, modify business processes to match customers' needs, and implement relevant IT systems such as a CRM module in an ERP system.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.