A sound the alarm strategy will get an executive’s attention by alerting him or her to an imminent company problem and creates a sense of urgency to address it. This strategy is based on getting your executive’s attention by pointing out the ramifications of an emerging business problem: new competitors are winning over your customers and are poised to take the lead. Today, companies are competing on a whole new playing field. Customer demands are changing too fast for most companies to keep up. As ...
1. Sound the Alarm
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