2. Adobe Analytics Basics

Before diving into Adobe Analytics, it’s important to understand basic concepts. This chapter covers the program’s logical structures and examines the Adobe Analytics interface.

Imagine you’ve just started your first day of work and the chief marketing officer approaches you and says, “I’d like for you to give me an overview of this new Adobe Analytics suite. How can I use it to manage the performance of our digital properties?” After the panic subsides, you’ll have to know where to begin.

This chapter includes:

Exploring the logical structures within Adobe Analytics

Running the Site Overview report

Navigating through the Adobe Analytics interface

Running a simple report

How Adobe Analytics Works

Adobe Analytics ...

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