July 2013
Beginner to intermediate
192 pages
2h 55m
English
book
Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
by Shane Closser
Content preview from Adobe® Analytics Quick-Reference Guide: Market Reports and Analytics (formerly SiteCatalyst)
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2. Adobe Analytics Basics
Before diving into Adobe Analytics, it’s important to understand basic concepts. This chapter covers the program’s logical structures and examines the Adobe Analytics interface.
Imagine you’ve just started your first day of work and the chief marketing officer approaches you and says, “I’d like for you to give me an overview of this new Adobe Analytics suite. How can I use it to manage the performance of our digital properties?” After the panic subsides, you’ll have to know where to begin.
This chapter includes:
• Exploring the logical structures within Adobe Analytics
• Running the Site Overview report
• Navigating through the Adobe Analytics interface
• Running a simple report
How Adobe Analytics Works
Adobe Analytics ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.