Advances in Human-AI Collaboration

15Kansei Engineering: Current Challenges and Future Trends with Advances in Artificial Intelligence

Qing-Xing Qu¹, Fu Guo¹, and Vincent G. Duffy²

¹Department of Industrial Engineering, School of Business Administration, Northeastern University, Shenyang, China

²Edwardson School of Industrial Engineering, Purdue University, West Lafayette, IN, USA

15.1 Introduction

In recent years, it is generally accepted that a major current focus in product design is how to satisfy users’ emotional needs, except for the specific utility, and the industry and academia have paid extensive attention to emotional design (Dahlgaard & Nagamachi, 2008; Hartono & Chuan, 2011; Khalid, 2006; Nagamachi, 2002b; Shieh et al., 2018; Shieh & Yeh, 2015). Customarily, product design relies on the designers’ inspiration. Unfortunately, these products might not be accepted by the consumer. As a consequence, it is worthwhile to investigate consumers’ subjective perceptions in product design. Kansei engineering was accordingly established as a powerful consumer-oriented approach to translate consumers’ emotions into product design properties (Ishihara et al., 1995; Nagamachi, 1995). The Japanese word “kansei” means psychological feelings in mind about product design properties (Matsubara & Nagamachi, 1997; Nagamachi, 1995). Kansei engineering was founded at Hiroshima University by one of the co-authors, and it means to develop a product from the viewpoint of user orientation (Ishihara et al., 1995; Nagamachi, ...