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Part I Principles and Benefits of Advocate Marketing
Chapter 1 What Is Advocate Marketing?
Chapter 2 Why Is Advocate Marketing Important?
Chapter 3 The Net Advocate Score: Building on the Net Promoter Score®
Part II Case Studies and Best Practices: Words from the Experts
Chapter 4 Build an Advocate Recognition Engagement (ARE) Program
Chapter 5 The Power of One Advocate
Chapter 6 Breaking Past the “Press Release” Goal
Chapter 7 Overcoming Skepticism with Open Communications
Chapter 8 Innovative Marketing Strategy Propels Intel to Successful Global Product Launch
Chapter 9 Citrix Moves from Customer Content Factory Model to Content Showroom
Chapter 10 The Influential Power of Customer References
Chapter 11 Award Engagement ...