Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships

Part II: Case Studies and Best Practices: Words from the Experts

The case studies and best practices included in this section were written by expert contributors in order to share their experiences, great ideas, cautionary tales, and unique perspectives that both include and bound advocate marketing. While they differ in their structure and expression, each brings up points that speak to the variety of business focus, corporate cultures, and organization personalities. Taken together, many common themes become evident, and they provide real-world, tried-and-true instruction in the role and value advocates can bring to any organization.

Each contains a list of highlights that are the key takeaway points. Also, to understand more about the contribution ...