March 2016
Intermediate to advanced
224 pages
4h 15m
English
book
Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction, and Creating Relationships
by Barbara Thomas
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11. Award Engagement Program Helps Win Two-Million-Dollar Contract
In 2008, Reid Hawkins was one of the top account executives with Environmental Support Solutions (ESS), a boutique environmental health and safety (EHS) software company. He faced a major challenge trying to win a contract to implement an enterprise-wide EHS software platform at PepsiCo, one of the world’s largest food and beverage conglomerates. Hawkins had successfully navigated his proposal through the early procurement stages. As the competition and deadlines escalated, he faced a pitched battle with SAP, the world’s leading provider of business software, to win the contract.
Regardless of their size and valuation, businesses are cautious about making major capital investments. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.