Part I: Principles and Benefits of Advocate Marketing
How to drive referrals, references, reviews, word-of-mouth recommendations, case studies, testimonials, videos, and more from customers is the essence of this book. The following chapters provide a primer of what advocate marketing is, how to identify your real advocates, why it is important, and what the value might be to you, your company, and your advocates.
As you consider how to apply advocate marketing principles and techniques to help you discover, mobilize, and recognize your best customers (advocates), remember that it is not just about how you can capitalize on those efforts: Help and reward your advocates for being advocates.
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