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Affected
book

Affected

by Cara Wrigley, Karla Straker
February 2019
Intermediate to advanced
248 pages
5h 4m
English
Wiley
Content preview from Affected

APPENDIX B Digital Affect Framework canvas

Chart shows blank space for ‘digital stimulus’ leading to ‘evokes’, ‘triggers’ and ‘creates’. It shows ‘cognition’ leading to ‘affect’, to ‘behaviour’, which again leads to ‘cognition’. The ‘evokes’ lies between ‘cognition’ and ‘affect’, ‘triggers’ between ‘affect’ and ‘behaviour’ and ‘creates’ between ‘behaviour’ and ‘cognition’. It also shows ‘value proposition’ leading message to ‘digital hedonic rhetoric’ which informs digital stimulus selection to ‘digital stimulus’, which reinforces value proposition.
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Publisher Resources

ISBN: 9780730357018Purchase book