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Affected
book

Affected

by Cara Wrigley, Karla Straker
February 2019
Intermediate to advanced
248 pages
5h 4m
English
Wiley
Content preview from Affected

Personal reflections and acknowledgements

It is no secret that business in Australia has been affected by an influx of international competition. The companies we have worked with to date are feeling this pressure immensely and looking to design innovation for a competitive advantage to remain relevant in the future. These (small to medium) enterprises are the backbone of our sovereign nation. Companies passed down from one generation to another are the key to driving the national competitive agenda forward in the future.

These businesses (thinking they are doing the right thing) employ well-educated people, qualified with traditional degrees from high-quality tertiary institutions such as the one we work at. There are many more graduates now seeking employment from these traditional degrees than ever before in history. As we ourselves are entrenched in education, we see students select conservative degrees in an age of constant digital disruption. The time to be bold and do things differently is upon us. The more pressing global challenges to come in the future will demand different leadership styles. The first step is awareness by the people making these decisions, and this book is only the beginning.

*  *  *

Many Foxes and Hedgehogs were invaluable in making this book a reality. Despite only having a decade of experience, we as authors have learnt so much from our traditional design footholds — to become the hybrids we are today.

To the plethora of colleagues and companies ...

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Publisher Resources

ISBN: 9780730357018Purchase book