Skip to Content
Affected
book

Affected

by Cara Wrigley, Karla Straker
February 2019
Intermediate to advanced
248 pages
5h 4m
English
Wiley
Content preview from Affected

Index

  • Accor hotels
  • affect; see also affect, designing; affect, managing; Affect Framework; affective states; affective strategy; Digital Affect Framework
    • — companies and
    • — conflicting messaging
    • — defined
    • — digital
    • — effect
    • — emotions and
    • — engagement
    • — implementing
    • — index
    • — internal framework
    • — principles of
  • affect, designing; see also Digital Affect Framework
    • — aligning values to experiences
    • — case study
    • — deconstructing Digital Affect Framework
    • — digital hedonic rhetoric
    • — digital stimulus
    • — examples
    • — loyalty
    • — principles of affect
    • — value proposition
  • affect, managing
    • — Fox/Hedgehog leadership
    • — Fox management
    • — implementing affect
    • — innovation
  • affect coding scheme
  • Affect Framework; see also Digital Affect Framework
  • affective states; see also Digital Affect framework
  • affect
    • — behaviour
    • — classification
    • — cognition†
    • — conditions that elicit
    • — industry classification
    • — motivation and
    • — perception and stimulus
    • — response
  • affective strategy; see also affect; Affect Framework; Digital Affect Framework; strategy, digital
    • — aligning values to experiences
    • — case study
    • — designing affect
    • — digital
    • — Digital Affect Framework
    • — Digital Affect Framework applied
    • — digital hedonic rhetoric
    • — digital technology
    • — emotional experience, creating
    • — Fox/Hedgehog management styles
    • — implementing affect
    • — innovation
    • — Kmart hacks
    • — loyalty
    • — managing affect
  • Airbnb
  • airports see also Brisbane Airport Corporation case study
    • — digital channels
    • — digital trends
  • Aldi Twitter campaign ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Data-First Marketing

Data-First Marketing

Janet Driscoll Miller, Julia Lim, David Meerman Scott
Location-Based Marketing

Location-Based Marketing

Gérard Cliquet, Jérôme Baray
Do Business Better

Do Business Better

Damian Mason, Larry Winget
Connect

Connect

Lars Birkholm Petersen, Ron Person, Christopher Nash

Publisher Resources

ISBN: 9780730357018Purchase book