Chapter 1. The Agile Revolution
Innovative Product Development
Product development teams are facing a quiet revolution in which both engineers and managers are struggling to adjust. In industry after industry—pharmaceuticals, software, automobiles, integrated circuits—customer demands for continuous innovation and the plunging cost of experimentation are signaling a massive switch from anticipatory to adaptive styles of development. This switch plays havoc with engineers, project managers, and executives who are still operating with anticipatory, prescriptive mindsets and processes geared to a rapidly disappearing era.
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