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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics by Maureen F. Norton, Emily C. Plachy, Brenda L. Dietrich

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Index

A

Abramatic, Jean-François, 97, 100-102

Accelerated External Reporting, 58

accountability, 17, 65

accounts

coverage by investment, 128-130

maximum revenue growth by, 124-126

accounts receivable, 36, 41-43, 47

Accounts Receivable—Next Best Action, 36, 42, 47

accuracy of sentiment analysis, 29

acquisition strategies, 62-64

actions, marketing, 90

activity, 76

adoption, 40, 46

AER (Accelerated External Reporting), 58

agendas, information, 73-74

aggregating data, 99

alerts, 157

aligning incentives, 46

allocation of expenses, 99-105

Amplify, 13

Analytic Ambassador community, 154

analytics, 11

applying, 67-70

capabilities, 3

current state of, 153

alerts, 157

forecasting, 158-159

simulation, 156

transactional data, 155

definition of, 1, 4

descriptive, ...

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