Log in to your developer account at https://play.google.com/apps/publish/. From the left-hand side of your developer console, make sure that the All applications tab is selected, as shown:
On the top right-hand side corner, click on the Add new application button, as shown in the next screenshot:
Now, we have a bit of form filling to do, and you will need all the images from the Preparing to publish section that is near the start of the chapter.
In the ADD NEW APPLICATION window shown next, choose a default language and type the title ...