10. Use Cases and Case Studies

Analytics run the full value chain of insurance from product development to marketing and distribution—through underwriting, policy, and claims management—and ultimately in overall business performance management. Certainly each industry sector has its nuances but also commonalities. Some general terms are used across industry segments for business processes or analytic use cases; others are more specific by segment, for example, member is used instead of customer by health insurers or mutual insurers. Each industry segment also has unique business processes. However, many of the core business processes and analytics are fundamentally similar. Insurance industry analytics continue to evolve in many ways including ...

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