
Acknowledgments
I would like to thank several p e ople for their help in bringing this manuscript to
print. Julie Co merford, Barry Ezell, Derrick Nelson, Karin Sandstrom, Conor
Laver, Katie Peek, and Jen Small g ave me feedback on early drafts of this book.
Their comments improved the writing and content tremendously. Additionally,
throughout my education and c areer I have b een very lucky to learn from
some terrific teachers, a mong them Ralph Keeney, Daryl Morgeson, Leo Blitz,
Carl Heiles, Martin White, Jim Moran, and John Wells. Their lessons and
exp erience have had a strong influence on my thinking about analytics.
At Taylor & Francis, I am grateful ...