
9
Prescriptive Decision Analysis
9.1 Introduction
In this chapter, I will describe a few techniques from prescriptive decision
analysis,
1
a subject that is part of prescriptive analytics. As I discussed in
Chapter 1, the larger subject of prescriptive analytics pertains to the us e
of data to inform action. Within that space, prescriptive decision analys is
provides models to connect the world of decision making with the realm of
data. It’s an essential topic for analysts who want their work to influence
decisions made by real people.
Though it had precursors in earlier work by Bernoulli, L aplace, and others,
decision analysis really got started with