June 2013
Beginner
290 pages
10h 35m
English
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Prescriptive Decision Analysis 197
Maximize new car
satisfaction
Minimize total
cost of ownership
Maximize
style
Maximize
cargo room
Maximize
reliability
Minimize impact
on the environment
Maximize
driving enjoyment
Maximize
safety
FIGURE 9.2
The fundamental objectives hierarchy for the car pur chase example. The over-
all fundamental objective is located at the top of the hierarchy. The other
fundamental objectives are split into two vertical levels solely so they will fit
on the pa ge.
9.4 Identifying Alternatives
After understanding the decision environment and structuring the decision
maker’s objectives, the analysts should identify a set of alternatives for ev ...
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