August 2017
Beginner to intermediate
368 pages
8h 34m
English
Content preview from Artificial Intelligence for Marketing
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About the Author
Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000.
Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits.
Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare.
He has consulted to some of the world's largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai.
Sterne is the author of:
- World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, Wiley, 1995
- What Makes People Click: Advertising on the Web, Que, 1997
- World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 2nd ed., Wiley, 1999
- Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, Wiley, 2000
- Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships, Wiley, 2000
- World Wide Web Marketing: Integrating the Web ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.