Artificial Intelligence for Marketing

About the Author

Jim Sterne has been in data processing since 1979, an online marketing consultant since 1993, and an online marketing analytics consultant since 2000.

Sterne focuses on proving the value of digital communication as a medium for creating and strengthening customer relationships. He is the founding president of the Digital Analytics Association and producer of the eMetrics Summits.

Sterne was named one of the 50 most influential people in digital marketing by Revolution, the United Kingdom's premier interactive marketing magazine and one of the top 25 Hot Speakers by the National Speakers Association, to which he credits his degree in Shakespeare.

He has consulted to some of the world's largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford; and sat on a plane to Las Vegas grading the CRM strategy plans of a Nigerian mobile phone company for a course he taught in Singapore produced by a training company in Shanghai.

Sterne is the author of:

• World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, Wiley, 1995
• What Makes People Click: Advertising on the Web, Que, 1997
• World Wide Web Marketing: Integrating the Web into Your Marketing Strategy, 2nd ed., Wiley, 1999
• Customer Service on the Internet: Building Relationships, Increasing Loyalty, and Staying Competitive, Wiley, 2000
• Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships, Wiley, 2000
• World Wide Web Marketing: Integrating the Web ...