August 2017
Beginner to intermediate
368 pages
8h 34m
English
Content preview from Artificial Intelligence for Marketing
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 8Where Machines Fail
As mentioned in Chapter 1, there are serious people who are seriously worried about unleashing artificial intelligence on the world. No attempt is made here to resolve the big issues surrounding the potential arrival of our computer overlords. Enough consideration is here to let you move forward, comfortable that you are not ushering in total annihilation by laptop, and that you are prepared to discuss these issues with those who have not yet had the chance to digest the possibilities.
We begin with the recognition that AI is simply a tool—a complicated and misunderstood tool—but capable of nothing more than what we allow it to accomplish.
A HAMMER IS NOT A CARPENTER
Like other forms of analytics, AI is a useful tool but not a replacement for decision making. Keep these following quotes in mind from academia, from literature, and from the movies.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.