Artificial Intelligence for Marketing

Index

A

1. Abrams, Martin
2. A/B testing
3. Account-based Marketing (ABM)
4. Acxiom data, impact
5. Adaptive Information Platform (Paxata)
6. Adgorithms
7. Adobe
   1. Analytics
   2. Creative Cloud
   3. Digital Price Index
   4. Experience Manager Smart Tags
   5. Marketing Cloud
   6. Media Optimizer, Advertising Insights
   7. Target Auto-Target
   8. Target Premium
8. Advertising
   1. banner ads, usage
   2. buying/selling/placement
   3. content management, image (importance)
   4. discussion
   5. exchange purchase
   6. Internet advertising
   7. one-to-many advertising
   8. pay-per-click (PPC) search
   9. programmatic advertising
   10. programmatic creative
   11. programmatic television
9. AdWords (Google)
10. Aggregated data, power
11. AgilOne
12. AirPR
13. Alation
14. Alcaraz, Rafael
15. Alexa
16. Algolytics Sp. z.o.o.
17. Algorithms
    1. ensemble algorithm
    2. master algorithm, usage
    3. usage
18. Alignment problem
19. Alternative hypothesis, defining
20. Altimeter Group
21. Amazon
    1. cross-sell/upsell
    2. Echo
    3. 1-Click button
    4. recommendations systems
    5. web services datasets
22. American Marketing Association (AMA)
23. American Marketing Society
24. Amico, Richard
25. Amplero
26. Ampsy, hyper-local geofencing usage
27. Analogizers
28. Analytics (Adobe)
29. Analytics (Google)
30. Anchoring bias
31. Angel, Gary
32. Anomalies
    1. appreciation
    2. detection
33. AppNexus
34. Appuri
35. Artificial intelligence (AI)
    1. best practices
    2. classification, regression (contrast)
    3. collaboration
    4. dangers
    5. detect, decide, develop
    6. ethics
    7. imagination, leverage
    8. marketing platform
    9. neural networks
    10. onboarding, strategic role
    11. OpenAI
    12. personal AI ecosystem
    13. quality/expense
    14. strengths
    15. 3 Ds
    16. tools
    17. types, contrast
36. Artificial Intelligence Maturity Index ...