O'Reilly logo

Artificial Intelligence for Marketing by Jim Sterne

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

CHAPTER 6Using AI for Retention

Location, Location, Location has been replaced with Listen, Listen, Listen.

GROWING CUSTOMER EXPECTATIONS

Just as “artificial intelligence” is deemed anything computers can't do yet, “meeting expectations” is a never‐ending race. In World Wide Web Marketing (3rd ed., Wiley, 2001), I told the story about my father's Internet expectations.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required