CHAPTER 6Using AI for Retention

Location, Location, Location has been replaced with Listen, Listen, Listen.

GROWING CUSTOMER EXPECTATIONS

Just as “artificial intelligence” is deemed anything computers can't do yet, “meeting expectations” is a never‐ending race. In World Wide Web Marketing (3rd ed., Wiley, 2001), I told the story about my father's Internet expectations.

Get Artificial Intelligence for Marketing now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.