Creating Value in the Performing Arts Industries: A Process for Arts Entrepreneurs
Introduction
This chapter presents a complete process for designing and creating value in a performing arts industry context, from idea-generation to the point where the project is ready to launch. This means that the process focuses on the foundational stages of a project, its inception and early development, rather than later stages such as promotion, pricing, and technical execution of the performance, product, or service. By focusing on creating value early, artist entrepreneurs can develop a stronger position for their project when they transition from project design to project execution. Some scholarship has been accomplished ...
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