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Arts and Entrepreneurship
book

Arts and Entrepreneurship

by J. Mark Munoz, Julienne W. Shields
December 2017
Beginner
156 pages
4h 4m
English
Business Expert Press
Content preview from Arts and Entrepreneurship

CHAPTER 9

Strategic Entrepreneurship in Self-Employment in the Arts

Robert Moussetis

The artistic masterpieces created by Michelangelo were supported by vision, planning capabilities, coordinating skills, maintained flow of necessary resources, networking, and engagement in public relations (Wallace 1994). All these activities are descriptive of a couple of characteristics: Strategy and Entrepreneurship. Michelangelo was self-employed!

Considering that the majority of the work in Self-Employment in the Arts is project oriented, the majority of the research focuses on two areas: educating the artist in entrepreneurship (Bauer, Viola and Strauss 2011; Murugesan and Jayavelu 2015; Gangi 2015; Thom 2017; Welsh, Onishi, DeHoog, and Syed 2014; Essig ...

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Publisher Resources

ISBN: 9781631576348