CHAPTER 5

Art Entrepreneurship and Internationalization at Home: Internationalization Strategies of Theaters from a Central European Country

Paraskevi Karageorgu and Andreja Jaklic

Introduction

Internationalization of art institutions has been driven by various factors. The advanced technology and shift toward its common use, which allows people from all income classes to travel (low cost airlines, bus lines, train discounts, etc.), the mass digitization and transportability not only of goods and services, but content as well and the Internet, which links people no matter their background, facilitated communication, especially due to the widespread learning of English language. These factors were enabled by trade liberalization, which is more ...

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