ARTrepreneurship: Shifting to a Business Mindset in a Creative World
Introduction
The model of a successful artist has changed. The genius forming masterpieces in solitude soon to be serendipitously discovered is not a sustainable or an easily replicable framework to begin a successful creative enterprise. However, many artists still hold onto this model as the only possible career path. Therefore, it is imperative that educators interested in supporting the entrepreneurial dreams of artists de-mystify the passion centered trajectory, stress that commodifying their craft is not creative blasphemy, explain that the art world is not grounded in meritocracy, and demonstrate how collaboration is the ...
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