Strategic Thinking in Arts Entrepreneurship
Alice—Which way should I go?
Cat—That depends on where you are going.
Alice—I don’t know where I’m going!
Cat—Then it doesn’t matter which way you go!
—Lewis Carroll
Sometimes, one is not sure which way to go; they go for the experience. The journey is a divergent creative exploration. Then sometimes, the journey requires an understanding of where they are, where they are going, and the best way to get there. They need to understand the context and then converge on a course of action. Strategic thinking can bridge divergent and convergent journeys and for the arts entrepreneur these thinking skills are identified as both “essential” (Pollard and Wilson 2013, p. 3) and “crucial” ...
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