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Be Brilliant Every Day by Andy Whittaker, Andy Cope

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Your Happiness Allowance

‘The tragedy of modern discontent is that it is largely created by ourselves – by our culture and its mindset. Originating in a system of mass production which generates vast quantities of products which need to be sold, it is the marketeers' ambition to make us feel dissatisfied with what we already possess, to make us feel that we'd be happier, or more attractive, if we went out to purchase one or more of their products … That culture insidiously feeds our discontent, our restlessness, our dissatisfaction. However many products we choose to buy, more never proves enough. However much we accumulate, there is always another, higher level of dissatisfaction.’

John Lane, Timeless Simplicity, Green Books, 2002, p.99

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