Beginning Android Games, Second Edition

Chapter 14

Marketing and Monetizing

So, having read the previous 13 chapters, you now are imbued with the skill and knowledge required to build a great Android game. Is it as simple as “build it and get rich?” Certainly not! Making money by marketing and monetizing your game is a skill in itself, and there is a lot you need to learn to become successful at it—not just after your game is completed, but even before you start developing it. The real moneymakers are often designed from the planning stage to become popular and to make money, on top of being well made.

Monetizing Your Game

Monetization is a commonly used term that roughly translates to the process of making money from a product or service. When someone says, “I need to monetize my ...