About the Author
Barry Silverstein is a business writer and management consultant. He has 30 years of experience managing and motivating people in small and large businesses. He founded his own direct and Internet marketing agency and ran it for 20 years, growing it to a $5 million, 50-person organization. He has also held management positions with Xerox Corporation and advertising agency Arnold Worldwide. Silverstein is the author of three titles in the Collins Best Practices series. He is also the coauthor of The Breakaway Brand (McGraw-Hill, 2005) and the author of Business-to-Business Internet Marketing (Maximum Press, 2001) and Internet Marketing for Information Technology Companies (Maximum Press, 2001).
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