DRIVING INNOVATION
If you want something new, you have to stop doing something old.1
—PETER DRUCKER
The key to innovation is the idea. This statement is the greatest myth of innovation according to Bill Aulet, the managing director of entrepreneurship at the Massachusetts Institute of Technology. MIT launches 900 companies a year, so when it comes to innovation, they know what they are talking about. MIT conducted a study to determine which factors contributed more to a new venture’s return on investment (ROI): the idea or the leader and team. They found that about 66 percent of the variance in ROI was attributed to leaders and teams and about ...
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