Book description
When the term “big data” first came on the scene, bestselling author Tom Davenport (Competing on Analytics, Analytics at Work) thought it was just another example of technology hype. But his research in the years that followed changed his mind.
Now, in clear, conversational language, Davenport explains what big data means—and why everyone in business needs to know about it. Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.
This book will help you understand:
• Why big data is important to you and your organization
• What technology you need to manage it
• How big data could change your job, your company, and your industry
• How to hire, rent, or develop the kinds of people who make big data work
• The key success factors in implementing any big data project
• How big data is leading to a new approach to managing analytics
With dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others, this book will help you seize all opportunities—from improving decisions, products, and services to strengthening customer relationships. It will show you how to put big data to work in your own organization so that you too can harness the power of this ever-evolving new resource.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Acknowledgments
- 1. Why Big Data Is Important to You and Your Organization
- 2. How Big Data Will Change Your Job, Your Company, and Your Industry
- 3. Developing a Big Data Strategy
- 4. The Human Side of Big Data
- 5. Technology for Big Data
- 6. What It Takes to Succeed with Big Data
- 7. What You Can Learn from Start-Ups and Online Firms
- 8. What You Can Learn from Large Companies: Big Data and Analytics 3.0
- Appendix: Big Data Readiness Assessment Survey
- Notes
- About the Author
Product information
- Title: Big Data at Work
- Author(s):
- Release date: February 2014
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422168172
You might also like
book
Business Intelligence Guidebook
Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies …
book
Storytelling with Data
Influence action through data! This is not a book. It is a one-of-a-kind immersive learning experience …
book
Analytics at Work: Smarter Decisions, Better Results
Most companies have massive amounts of data at their disposal, yet fail to utilize it in …
book
The GuruBook
The GuruBook is an inspiring collection of 45 articles and interviews with well-known thought leaders and …