3

Developing a Big Data Strategy

Let’s say that you are intrigued by the possibility of big data and want to begin capitalizing on its potential for your business and industry. What do you do first? Buy a big Hadoop cluster for your data center? Hire a bunch of data scientists? Copy all the internet data ever created and store it in your data center?

Hold on! First, you need to do some thinking about where big data fits into your business. There will be plenty of time to pursue the other tactical steps I’ve mentioned, important as they are. But the most important step is to decide on a particular strategy for big data. You need to assemble your senior management team and start talking about what big data can do for your company and which of its ...

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